Search engines crawl your URL even before the content of your page. The very first thing that Google sees on your website is the URL. Here’s how to do that Include Your Target Keyword in the URL On-page optimization is everything you do to help search engines understand that your content is a relevant answer to people’s search queries. Search engines can’t understand content as easily as humans… yet. The ClickMinded Keyword Strategy Masterclass.Here are some resources to help you perform keyword research like a pro: Find out which keywords your competitors are ranking for.Related keywords, autocomplete/search suggestions (what happens when you start typing something in Google), questions.Search volumes, seasonality, historical, keyword difficulty, keyword competitors.My favorite one is KWFinder (affiliate link) for its friendly user interface (although I also recommend ahrefs).īoth of these tools offer similar features that let you discover valuable keywords: Use a Keyword Research Toolįor years, SEOs relied on Google’s Keyword Planner to perform keyword research-it was the tool I recommended for years.įor several reasons, I now recommend using third-party tools (and experts agree). ProTip: a single page can rank for hundreds of different keywords, so a page on your site could rank for both head terms and long-tail keywords. If you rank for “best carry on backpack 2018” on search engines, you will attract a lot less traffic but those visitors are much more likely to convert into customers.On the other hand, someone searching for “best carry on backpack 2018” is definitely in a consideration/buying mindset. If you rank for “backpack”, you will attract a lot of traffic to your site, but those visitors will have a wide variety of intents, many of which might not align with what your business offers.It’s hard to tell what someone searching for the keyword “backpack” is looking for-it might be anything from the picture of a backpack to a backpackers’ hostel. It seems like a great opportunity to attract people who want to learn how to box, right? If you want to provide answers to people’s questions, you need to begin by understanding what people are searching for.įor example, let’s say you run a website for a boxing gym and find the keyword “learning box” is searched for 8,100 times per month. This is fundamental to get a positive ROI for your business from SEO. You have to get this right even before you start working on optimizing your site. Keyword research is the process of discovering keyword opportunities that can generate massive traffic and sales for your business.
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